Why Do People Sell Solo Ads?

Discussion in 'Email Marketing' started by riser123, May 10, 2019.

  1. riser123

    riser123 New Member

    If they have a list and they could promote any affiliate products they want, why would they wanna sell their clicks for 0.5? Couldnt they promote the products themselves?
  2. affmarketer101

    affmarketer101 Well-Known Member

    I think because they do not have much money for investing on ads, inventory. They just have "running ads" skills.
  3. graybeard

    graybeard Well-Known Member

    If their sites are worthwhile they can get a lot more than than ad networks will pay. But they usually sell CPM because there is no realistic PPC/CPC accounting available that is from a neutral arbitrator that can be trusted by both the buyer and the seller.

    This ad business is always in the final analysis; EPC (earnings per click) for the buyer of ads or in a seller's case -- EPM (earnings per 1000 impressions). That is all that matters in the end game [​IMG]

    Webmasters that sell ads will settle for a sure thing -- a steady payout.